OSTG Launches Integrated, Customized Marketing Solutions to Maximize Advertiser ROI
Slashdot® DayPass, PowerBar, Solutions Showcase, and Media Snapshot among the marketing programs delivering value-added content, access and measurable ROI to marketers
Fremont, CA May 26, 2005 OSTG, (wholly-owned subsidiary of VA Software Corporation, NASDAQ: LNUX), the leading technology network for IT and development professionals and the cornerstone of the Open Source movement, has unveiled several new and innovative marketing programs that provide advertisers with the next generation of branding online through site and editorial integration. OSTG's new Integrated Marketing Solutions include Slashdot DayPass, PowerBar, Media Snapshot, and Sponsor Solutions. Integrated into site navigation and/or editorial content, these programs enable vendors to showcase products, services or brands in easy-to-manage vehicles reaching a highly-desirable IT-focused audience.
Integrated Marketing Solutions were developed to complement OSTG's comprehensive media offerings and, in addition to delivering valuable branding opportunities, also provide tangible, measureable results and ROI to marketers through:
Innovative Programs Designed for Maximum ROI and Community Access
OSTG's brand and consideration programs enable advertisers to create an outreach program designed to integrate their creative and messaging directly into an OSTG site. Programs include:
Slashdot Daypass, an exclusive reader opt-in program which gives registered users access to breaking Slashdot stories up to thirty minutes before anyone else. Marketers have full exclusivity for their rich media interstitial ads. Slashdot readers represent a highly-appealing demographic of individuals who spend significant money on technology both in their personal and professional capacities.
The PowerBar program presents marketers with a premier branding and content integration platform that gives their target audience a preferential look at the vendor's specific technology solutions. PowerBar is integrated throughout the OSTG network of sites with the marketer's logo and drop-down menus of content and special offers that link directly to the marketer's page whereby the target audience can link to specific articles, whitepapers or Webcasts in a high profile and brand-value environment.
The turnkey Sponsor Solutions program, integrated into special sections within an OSTG site, enables vendors to showcase their own custom content and links. Designed for easy maintenance and high-return on investment, Sponsor Solutions offers vendors a range of value-added marketing programs from which to choose.
OSTG is Where Technology is Going
As Open Source technologies become mainstream and IT professionals evangelize adoption of Open Source tools and technologies, more companies and organizations are launching Open Source initiatives as a way to drive additional evaluation and consideration towards their solutions and services. As more and more IT professionals turn to OSTG for resources, solutions, editorial coverage and insight, OSTG's network of technical sites continues to outpace other technology networks with unparalleled growth and community involvement. Recently, SourceForge.net, the de-facto Open Source collaborative development site, surpassed more than one million registered users and 100,000 projects posted on the site. OSTG delivers 290 million page views and nearly 19 million unique visitors every month. Neilson/NetRatings@Plan has consistently ranked OSTG's sites as number one in delivering business and decision-makers, online buyers of computer hardware and software, and visitors who look for technology news online.
About OSTG, Inc.
OSTG (Open Source Technology Group) is the cornerstone of the Open Source movement and the leading online network for IT managers and development professionals. OSTG's technology-focused sites include Slashdot.org, SourceForge.net, ITManagersJournal.com, NewsForge.com, Linux.com and freshmeat.net. OSTG also owns ThinkGeek.com, the leading retailer for innovative technology products, and AnimationFactory.com, a leading online-image content provider. For more information, visit www.ostg.com.
VA Software Corporation (Nasdaq: LNUX), OSTG's parent company, is at the center of today's technology revolution, inciting innovation by empowering the IT and development communities with information, community support and software. VA Software is the creator of SourceForge, including SourceForge.net, the global nexus for the Open Source community with nearly 100,000 Open Source projects and more than one million registered users, and the SourceForge Enterprise Edition, used to manage and optimize distributed development across the enterprise. For company information, visit www.vasoftware.com.
Slashdot, freshmeat and SouceForge.net are registered trademarks of OSTG, Inc., in the United States and other countries. VA Software, OSTG, and SourceForge are trademarks or registered trademarks of VA Software Corporation in the United States and other countries. All other trademarks or product names are property of their respective owners.
*Publishers own data, based on internal traffic audits as of March 2005.
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