OSTG And PostMasterDirect Join Forces To Build Opt-In Email List Of Technology Professionals
More than 15,000 IT and Development Professionals Names Available from Top- Ranked Technology Network
New York, NY, March 11, 2005 PostMasterDirect, the e-mail list building, management and brokerage arm of Return Path, today announced that its joint efforts with OSTG (Open Source Technology Group), a wholly-owned subsidiary of VA Software Corporation (NASDAQ: LNUX), has yielded close to 15,000 new-to- market names available for rental.
In response to the need for technology marketers to be able to target and reach qualified IT professionals, OSTG and PostMasterDirect have developed a highly-targeted, double opt-in, responsive file of more than 15,000 IT managers and development professionals. The resulting list of e-mail recipients has already generated tremendous results in test campaigns performed by numerous blue chip IT marketers. The OSTG lists are selectable by interest category as well as standard selects. The base rate for the OSTG lists is $350 CPM.
"We're excited to be working with an industry leader such as PostMasterDirect," said Valerie Williamson, Vice President of Marketing for OSTG. "We take our audiencess privacy and marketing preferences very seriously, and are pleased with the double-opt-in process PMD has devised."
OSTG is the leading network of technology sites for today's IT managers and development professionals. OSTG's sites include Slashdot.org, Linux.com, NewsForge.com, SourceForge.net, freshmeat.net and ITManagersJournal.com. The mail list is comprised of visitors from each of those technology sites. OSTGns audience is well-educated, and very influential in IT and technical departments. Over three-quarters of OSTG's audience is responsible for purchasing and influencing technology products for their companies, and they purchase everything from systems and software to outsourcing and services.
For more information about the OSTG list, contact Tim Skennion at 212.625.1370 ext. 271, or e-mail him at [email protected]
OSTG (Open Source Technology Group), formerly known as OSDN, is the cornerstone of the Open Source movement and the leading online network for IT managers and development professionals. OSTG's technology-focused sites include Slashdot.org, SourceForge.net, ITManagersJournal.com, NewsForge.com, Linux.com and freshmeat.net. OSTG also owns ThinkGeek.com, the leading retailer for innovative technology products, and AnimationFactory.com, a leading online-image content provider. The network serves more than 288 million page views and 18 million unique visitors a month. For more information, visit www.ostg.com.
VA Software Corporation (Nasdaq: LNUX), OSTG's parent company, is at the center of today's technology revolution, inciting innovation by empowering the IT and development communities with information, community support and software. VA Software is the creator of SourceForge. OSTG's SourceForge.net is the global nexus for the Open Source community with over 97,000 Open Source projects and more than one million registered users. SourceForge Enterprise Edition is used to manage and optimize distributed development across the enterprise. For company information, visit www.vasoftware.com.
Slashdot and SouceForge.net are registered trademarks of OSTG, Inc., in the United States and other countries. VA Software, OSTG, and SourceForge are trademarks or registered trademarks of VA Software Corporation in the United States and other countries. All other trademarks or product names are property of their respective owners.
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