OSTG Enters Sponsored Search Distribution Agreement With Overture Services, Featuring Yahoo! Search Technology
OSTG to add Yahoo! Search, Overture Sponsored Listings and Overture Contextual Advertising to IT and Developer Sites Including Slashdot.org and SourceForge.net
August 17, 2004 Fremont, CA OSTG (Open Source Technology Group, a wholly-owned subsidiary of VA Software Corp., NASDAQ: LNUX), the leading online network of news and information sites for IT managers and development professionals, today announced that it will enhance and expand its site and Web search capabilities with Yahoo! Search Technology. In addition, OSTG will add contextually-relevant paid advertising to its sites using Overture Services. Content Match" product and will incorporate Overture's Precision Match™ sponsored search listings into its site search functions. Overture Services is a wholly-owned subsidiary of Yahoo!, Inc.
"We are very pleased to be working with OSTG to deliver the power of Yahoo! and Overture search products to OSTG's network of leading technology sites," said Bill Demas, senior vice president and general manager, Overture's partner business and solutions group. "Our Precision Match and Content Match products, combined with Yahoo!'s Search Technology, will provide OSTG's IT and developer communities with the most precise and relevant search experience on the Web."
OSTG recently re-launched several of its key IT-focused technical sites with expanded IT and business related content to meet the evolving information needs of its growing audience and address market trends driving the rapid adoption of Open Source technologies for business and the desktop. The expanded editorial reach of OSTG sites like Slashdot.org, ITManagersJournal.com, NewsForge.com, SourceForge.net and Linux.com, combined with Yahoo!'s sponsored and algorithmic search results from around the Web make OSTG the leading destination for the latest technology news and information.
"Giving our audience direct access to services like expanded search results is an important way for us to further deliver on our mission to be the best source of technical information. Millions of IT and development professionals rely on OSTG for their daily dose of the latest technology news, tools and community interaction. By leveraging Overture and Yahoo!'s Search technology, we are now able to deliver access to every source of technical information available on the Web," said Patrick Ferrell, senior vice president and general manager of OSTG.
About OSTG, Inc
OSTG, Inc. (Open Source Technology Group), formerly known as OSDN, is the leading network of technology sites for today's IT managers and development professionals, and the cornerstone of the Open Source movement. OSTG sites provide a unique combination of news, original articles, downloadable resources and community forums to help IT drivers, buyers, influencers, and users make critical decisions about information technology products and services. OSTG technology-focused sites include Slashdot.org, SourceForge.net, ITManagersJournal.com, NewsForge.com, Linux.com, freshmeat.net, and DevChannel.org.
OSTG also owns ThinkGeek.com, the leading online retailer for innovative technology products, and the MediaBuilder Network, featuring AnimationFactory.com, a leading online-image content provider. The network serves more than 238 million pages views and 16 million unique visitors a month.* For more information about OSTG, go to www.ostg.com.
About VA Software Corporation
VA Software Corporation, (NASDAQ: LNUX) founded in 1993, is the provider of SourceForge Enterprise Edition, the award-winning collaborative application development and project management platform. SourceForge Enterprise Edition is an integrated Web-based application that enables IT and software engineering organizations to reduce risk and costs by managing application development more effectively throughout the enterprise. Today, SourceForge technology is at work in major Fortune 1000 companies in financial services, defense and aerospace, manufacturing, transportation, communications and government, and is in use by over 850,000 developers worldwide. For more information about VA Software Corporation, go to www.vasoftware.com.
Slashdot and SouceForge.net are registered trademarks of OSTG, Inc. in the United States and other countries. VA Software, OSTG, and SourceForge are trademarks or registered trademarks of VA Software Corporation in the United States and other countries. All other trademarks or product names are property of their respective owners.
Copyright © 2005 VA Software Corporation. All rights reserved. VA Software, OSTG and SourceForge are trademarks or registered trademarks of VA Software Corporation. All other trademarks, brand names, or product names belong to their respective holders. Please read: Legal | Privacy Statement