OSTG and IDG Global Solutions Combine Forces to Market World's Largest Online IT Network Outside of North America
OSTG sites like Slashdot.org and SourceForge.net Added to IDG's Online Sales Portfolio Outside North America
August 5, 2004 Fremont, CA and Boston, MA OSTG (a wholly-owned subsidiary of VA Software Corp., NASDAQ: LNUX), a leading online network of news and information sites for IT managers and development professionals, today announced a marketing and sales agreement with International Data Group (IDG). IDG's Global Solutions' sales force will sell advertising on OSTG's network of sites giving international technology advertisers more media options and exposing them to the fast-growing global open source community.
The international inventory of Open Source Technology Group (OSTG) sites Slashdot.org, NewsForge, ITManagersJournal, Linux.com, freshmeat.net and SourceForge.net and IDG global enterprise sites including Computerworld, Network World, CIO, CSO, and InfoWorld, will be combined to create a new advertising network outside of the United States and Canada. The OSTG sites will continue to be managed by OSTG, however, sales of the international inventory will be handled by IDG Global Solutions.
OSTG, formerly known as OSDN, serves more than 225 million pages views and 16 million unique visitors a month. In addition to providing up-to-the-minute technology news and information about Linux and other open source technologies, IT managers and business decision makers worldwide rely on OSTG for the latest business technology solutions, best-of-breed practices, community forums, tools and resources.
IDG Global Solutions serves customers around the world, helping the industry's leading IT companies build international brand recognition by developing integrated marketing programs through print, online and events. More than 100 million people read one or more of IDG's 300 magazines and newspapers each month
"We are delighted to be working with OSTG and to provide world-class international marketing solutions for global marketers requiring a quality audience of decision makers," said John O Malley, Worldwide President of IDG Global Solutions. "As the open source market continues to expand in business and government, we know our advertising customers and prospects want to be a part of this movement. OSTG's sites, especially Slashdot and SourceForge.net, bring another perspective to the technology industry, building on IDG's high-quality editorial."
Patrick Ferrell, SVP and General Manager of OSTG said: "With the large number of IT professionals around the world seeking information to help them do their jobs, we feel that it is imperative to provide opportunities for international advertisers to reach the Open Source audience. IDG's comprehensive editorial for IT leaders and managers in government and industry complements OSTG's open source content. With IDG and OSTG, technology advertisers have an unbeatable network to get their messages to the top decision makers in every size enterprise outside of North America."
About International Data Group
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
OSTG (Open Source Technology Group), formerly known as OSDN, is the leading network of technology sites for today's IT managers and development professionals, and the cornerstone of the Open Source movement. OSTG sites provide a unique combination of news, original articles, downloadable resources and community forums to help IT drivers, buyers, influencers, and users make critical decisions about information technology products and services. OSTG technology-focused sites include Slashdot.org, SourceForge.net, ITManagersJournal.com, NewsForge.com, Linux.com, freshmeat.net, and DevChannel.org.
OSTG also owns ThinkGeek.com, the leading online retailer for innovative technology products, and the MediaBuilder Network, featuring AnimationFactory.com, a leading online-image content provider. The network serves nearly 225 million pages views and 16 million unique visitors a month.* For more information about OSTG, go to www.ostg.com.
About VA Software Corporation
VA Software Corporation, (NASDAQ: LNUX) founded in 1993, is the provider of SourceForge Enterprise Edition, the awardwinning collaborative application development and project management platform. SourceForge Enterprise Edition is an integrated Webbased application that enables IT and software engineering organizations to reduce risk and costs by managing application development more effectively throughout the enterprise. Today, SourceForge technology is at work in major Fortune 1000 companies in financial services, defense and aerospace, manufacturing, transportation, communications and government, and is in use by over 850,000 developers worldwide. For more information about VA Software Corporation, go to www.vasoftware.com.
Note to editors: Slashdot and SouceForge.net are registered trademarks of OSTG, Inc., in the United States and other countries. VA Software, OSTG, and SourceForge are trademarks or registered trademarks of VA Software Corporation in the United States and other countries. All other trademarks or product names are property of their respective owners. **Publisher's own data based on internal traffic audits.
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